Matt Lara

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  • You are the band

    An artist graduates from school and gets told to go for it. Mind the gatekeepers, and you might get a lucky break, go on to success, and the school gets fantastic PR.

    The industry shifts and everyone decries the fact that in the business of putting on a show, you lose to the so-called influencer who has 30,000 followers. Seems like the only person they are influencing is the casting office.

    We moan. We stamp our feet. We hem and haw because for some reason we didn’t even think that promoting ourselves is part of the gig. This is the gig. You’re not with the band--you are the band. And the band has to work hard to pack an audience into that show.

    I can’t stand the selfie-obsessed popular culture either. I don’t care to see straight up your nostrils. What I do care about is getting my work scene and the channels are wide open. Go where you can be seen.

    Matt