Matt Lara

Process
  • Retreat

    "You have to go to Burning Man.”
    Words I’m a little too familiar with. I remember about 10 years ago I was working as a dancer in a corporate entertainment company. We were in a limo en route to a gig on Long Island (or lord knows where) and one of my castmates kept going on and on about her week at Burning Man. I was intrigued. It sounded really cool to go out to the desert in the middle of nowhere and do nothing but make art and be creative all day. I never made it there, though. Time passed and along came social media which pretty much ruins anything trendy. Nowadays I might roll an eye or two if anyone even mentions their "Burn.”
    To be clear, I actually don’t have any hate for Burning Man. Perhaps a little FOMO about it, but that’s really it.
    I get that us creative folks need a retreat of some sort. A space to disappear for awhile. Some people really do need that week in the desert. People save up for the entire year to go pretend they don’t live their mundane, day-to-day lives. Me, I need a week in the mountains every year teaching at Camp Bravo. I’m lucky to have been able to go there since I was 14.
    Then there's this thing with social media that makes us to want to go to these places and post about how authentic we are. How we’re having such a great time while we take selfies.
    Again, I don’t hate that. But it’s not what I’m necessarily for. Make that escape whenever you can. Take the week off. Go to the desert, the mountains. A tiny hotel room to go finish the novel. The point should be to come back home to the life you have now having felt enriched by the escape. Maybe you come to some realizations or decide to make a few changes. Maybe you just made some memories. The point is to eventually come home, not constantly escape.
    So really, I don’t have to go to Burning Man. Stop telling me I do.
  • I'm not an ideas person

    I have been making more of an effort to post more on this blog, even though I'm fairly certain few peopel read it. For some reason I am drawn to this process, trying to flesh out a more meaningful presence on the internet in an attempt to better share the million things I am about.

    Ideas have never come easily to me. In fact, I'm not sure if I've ever been an ideas person. I have a good friend who can think up something clever, funny, and interesting at the drop of a hat. I realized that I've becomg much more of an observer. I think that's why I enjoy street photography, and why people tend to hire me to shoot events in a photojournalistic style.

    I enjoy the spontaneity, and the thrill of finding a decent moment even in the most bland of situations. Waiting at the DMV becomes a chance to explore. I've been known to stop a number of times on a routine drive home to snap a few shots.

    So while I may not be bringing up any major new ideas in this space, you might see a number of everyday moments, some street photography, and maybe a few ideas explored.

  • Natural light portraits with Avalon

    Two portraits featuring professional model, Avalon Kip. Both of these were shot last spring in a large studio I was lucky to be in for a short time. This was all shot with natural light. The studio space had a big open garage door with a diffuser panel filtering out the coastal sunshine here in Los Angeles.

    Working with a model like Avalon was such a breeze that I almost didn't know what to do. I am more accustomed to working with actors and other content creators who have a hard time figuring out how to pose in a natural and comfortable way. Avalon was 100 percent comfortable in front of my camera and fully confident in trying endless poses and expressions.

    We aren't all full-time models, but since we all need photographs done at one point or another, we can learn a thing or two from those who are professional posers. There are some standard do's and dont's involved, but there are many ways that modeling can translate to the everyday person.

    I learned it myself as a fashion model in NYC. But more on that in a later post...