Matt Lara

Process
  • I'm not an ideas person

    I have been making more of an effort to post more on this blog, even though I'm fairly certain few peopel read it. For some reason I am drawn to this process, trying to flesh out a more meaningful presence on the internet in an attempt to better share the million things I am about.

    Ideas have never come easily to me. In fact, I'm not sure if I've ever been an ideas person. I have a good friend who can think up something clever, funny, and interesting at the drop of a hat. I realized that I've becomg much more of an observer. I think that's why I enjoy street photography, and why people tend to hire me to shoot events in a photojournalistic style.

    I enjoy the spontaneity, and the thrill of finding a decent moment even in the most bland of situations. Waiting at the DMV becomes a chance to explore. I've been known to stop a number of times on a routine drive home to snap a few shots.

    So while I may not be bringing up any major new ideas in this space, you might see a number of everyday moments, some street photography, and maybe a few ideas explored.

  • Natural light portraits with Avalon

    Two portraits featuring professional model, Avalon Kip. Both of these were shot last spring in a large studio I was lucky to be in for a short time. This was all shot with natural light. The studio space had a big open garage door with a diffuser panel filtering out the coastal sunshine here in Los Angeles.

    Working with a model like Avalon was such a breeze that I almost didn't know what to do. I am more accustomed to working with actors and other content creators who have a hard time figuring out how to pose in a natural and comfortable way. Avalon was 100 percent comfortable in front of my camera and fully confident in trying endless poses and expressions.

    We aren't all full-time models, but since we all need photographs done at one point or another, we can learn a thing or two from those who are professional posers. There are some standard do's and dont's involved, but there are many ways that modeling can translate to the everyday person.

    I learned it myself as a fashion model in NYC. But more on that in a later post...