Matt Lara

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Currently showing posts tagged street

  • Coachella Weekend in Palm Springs

    I have my own mixed feelings about Coachella. The crowds of people on some substance or another. The problematic ownership at the top. The cost of it all. I know there are people who really love it. I'm not sure I'm one of those people. Personal feelings aside, I followed my curiosity when I had the chance to shoot a couple of events in Palm Springs during the first Coachella weekend, including the YSL Beauty Station. This was a pop-up shop installed on an empty plot of desert land off Highway 111 in Cathedral City. I know rather little about the beauty industry and/or makeup products. But it turns out the pop-up was a massive hit for YSL Beauty as well as the many, many, many social media folks who came out in droves to check it out.

    I shot a few more events that weekend, and got to see the power of social media at work. I've been aware of just how influential the social media influencer is for some time now. I know people of the non-millenial mindset try to shrug them off, thinking of them as just silly and selfie obsessed. I have to say there is a lot more sophistication behind the influencer machine these days. Gone are the selfie arms, and selfie sticks for that matter. I saw pro photographers and camera crews. I saw some really well-crafted interactive events that were truly very impressive. The influencer crowd is going to be here for quite some time.

    With the influencers came...everyone else? I'm not really sure who is an influencer anymore, to be honest. All I know is that for your typical, generally curious photographer, Coachella weekend brings out the fashionistas and they who seek to be photographed. A few street portraits at the YSL Beauty Station:

    Some of my photos were featured here at the BizBash website.

    My photography website.

    My Instagram.

  • Street Shooting in Downtown Pomona

    As I said in my previous post, I'm trying to shoot more between clients this month. This area has a sort of classic small town feel, and has been making a big comeback in recent years. Still, not much was happening during this day. It felt a little empty and many of my shots were missing the human element.

    I don't know what it is, but I have a hard time doing any kind of street photography around where I live. Maybe because I am too familiar. Drop me off in the middle of New York City, or another place where I am a stranger among millions and I'm fine running around with my camera all day. I was born in Pomona, and even though I hardly ever go downtown I still feel weird shooting there.

    These reflection shots was the one that struck the most that day. I'm continually inspired by Vivian Maier's vast body of work, only she never seemed to be bothered by shooting in her own locales.

    My Instagram.

    My photography site.

  • Street Shooting in DTLA

    After a morning meeting last week in Downtown Los Angeles, I made a quick trip over to the Grand Central Market for some lunch. I decided to try out a new Leica Q that I have the pleasure of using for the day. I didn't get much, but the photos I got made me want to shoot quite a few hundred (or million) more with this little camera.

    Crossing Broadway in DTLA en route to the Grand Central Market. I love how this part of the city looks so much like New York. Also, I love the KRKO tower in the background giving it character.

    Grand Central Market was packed on a hot LA day. Like a lot of cities, LA has revived this very old institution with many modern flares. The food here is fantastic with many vegan options for me.

    Even though it was a hot summer day, I found a free seat at the counter at Ramen Hood and ordered this wonderful hot ramen. I had heard so muh about this place with the vegan ramen that I had to give it a try, and it was absolutely what I needed at that moment. This was the "OG Ramen" topped with a vegan egg. I don't want to start sounding like a commercial, but if you're visting DTLA and can find a free seat, go to Ramen Hood.

    Leaving the market. I am a photograper with a huge appreciation for street photography, as well as the lifestyle and portraits you can see on my portfolio site. I wouldn't put myself in the category of street photographer just yet. I feel that is a space one has to earn. Still, with this small Leica Q I might have to think about putting in more time.

    More about the Grand Central Market here.

    More about Ramen Hood here.

    More about the Leica Q here.

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